Monthly Email Newsletter Growth
Open rates were stuck at 12%, and subscriber growth had plateaued. We needed to reimagine the newsletter to spark engagement and inspire trust.
How it Came to Life
Redesigned the newsletter with a story-first approach, featuring youth voices, impact updates, and clear calls to action.
Crafted warm, conversational subject lines that built trust and curiosity.
Raised open rates to 40–45%, well above industry average, and grew subscribers by 5% in just four months (Q1 2025).
Established the newsletter as a trusted, highly anticipated monthly touchpoint for supporters.
Social Media Highlights
Tacoma YFC needed a consistent, engaging digital presence to connect with both youth and donors while maintaining brand alignment.
Bringing the Story to Social
Planned and published 28+ posts per month across Instagram and Facebook.
Balanced behind-the-scenes updates, impact stories, donor appreciation, and calls to action to keep content authentic and engaging.
Built steady engagement across platforms, with volunteer sign-ups and donor inquiries directly tied to campaign posts.
