Photography & Storytelling
Tacoma YFC needed imagery that reflected dignity and authenticity. Stock photos have their place but often felt impersonal, and casual snapshots didn’t capture the impact of youth stories.
How it Took Shape
Directed, shot, and edited original photography for campaigns, events, and donor communications.
Captured portraits and candid moments that balanced creativity with respect and consent.
Paired visuals with copy to create cohesive, narrative-driven campaigns.
Elevated brand perception through authentic, human-centered imagery that built trust and connection.
Print & Design Highlights
With a wide range of events and campaigns, Tacoma YFC needed branded print collateral that was visually engaging while remaining mission-aligned and consistent with national brand standards.
From Concept to Print
Designed postcards, invitations, newsletters, and event signage that blended clarity, warmth, and visual storytelling.
Increased event RSVPs and supporter engagement through clear, compelling design.
Strengthened brand consistency across print and digital platforms.
Created materials that supporters often saved, shared, and displayed, extending their impact well beyond the initial campaign.
2022 Year-in-Review Card included with annual giving statement mailers. Ideation, photography, design, copy, data and story collection by Erin.
2022 Year-in-Review Card included with annual giving statement mailers. Ideation, photography, design, copy, data and story collection by Erin.
Front of bookmark included with the 2024 annual giving statement mailers. Idea, design, photography, and copy by Erin. One of multiple front-side designs.
Front of bookmark included with the 2024 annual giving statement mailers. Idea, design, photography, and copy by Erin. One of multiple front-side designs.
Front of bookmark included with the 2024 annual giving statement mailers. Idea, design, photography, and copy by Erin. One of multiple front-side designs.
Reverse side of bookmark included with 2024 annual giving statement mailers. Concept, design, photography, and copy by Erin Randle.
Front side of rack card to promote YFC's Leader in Training program. Design, photography, and copy-editing by Erin.
Reverse side of rack card to promote YFC's Leader in Training program. Design, photography, and copy-editing by Erin.
Print newsletter mailer detailing the impact of Camp. Editorial direction, copyediting, and design by Erin.
A sample of the monthly mailer, the Unfolding Story, sent to monthly supporters. Formatting, story cultivation, and content writing by Erin.
