The Comedy Café
After the pandemic, Tacoma YFC needed to rebuild momentum for its annual Comedy Café fundraiser. We weren’t sure if people would return in person, and we needed to reintroduce the event as both fun and mission-driven.
Campaign in Action
Designed and launched a multi-channel promotional campaign across print, email, and social media.
Built event branding that balanced humor with impact through postcards, social teasers, and email sequences.
Coordinated storytelling across video, stage content, and donor appeals to keep the mission front and center.
Increased attendance from 300 to 400 guests, selling out two of three post-pandemic events.
Boosted revenue while cutting costs through strategic marketing and partnerships.
The Celebration of Hope: Virtual Pivot
When the pandemic made in-person gatherings impossible, our largest annual fundraiser, the Celebration of Hope, was at risk of being canceled. We needed to pivot quickly without losing momentum.
How It Came to Life
Transformed Tacoma YFC’s largest annual fundraiser into a fully virtual event during the pandemic.
Developed and managed digital communications, donor appeals, and livestream promotion under tight timelines.
Produced video storytelling that highlighted youth voices and donor impact, helping supporters feel connected from afar.
Raised $130K in 2020, a record-breaking total for a first-time virtual event.
Grew results to $190K in 2021, surpassing previous in-person fundraising records.
Sustained strong giving post-pandemic, averaging $150K+ each year with a streamlined, lower-cost in-person format.
2021
We shared several stories during our hour-long livestream, both pre-produced and in-studio. Working cross-departmentally, with external vendors, and community partners, we crafted an online event that connected our supporters with the movement and each other, bringing in our highest to-date fundraising numbers.
Air’s Story
2022
When we brought our annual fundraising event back in person, we wanted to capture the hope and heart of our mission. I helped co-write the script, coordinate the shoot, and even got to lend my voice for the narration.
Stories Matter
